Expert brand development team – repeatedly built market share and improved ROI for clients by better understanding customers’ needs, the competition and anticipating where the industry is going. Accomplished traditional and online marketing, that consistently attains rapid growth for clients/companies by optimizing marketing mix and pricing strategy, while refining product positioning and better matching product specifications to customers’ needs.
Proven to increase profitability by identifying and resolving inefficiencies. Experienced start-up, growth and turnaround leadership with managerial and hands-on experience in all business functions.
- Strategic and Financial Planning
- Marketing Program Optimization
- Channel Optimization
- Product Positioning
- New market development
- New product strategy and development
- Business Development
- Strategic partner management
Direct experience includes all aspects of product development, marketing, branding, distribution, sales, & manufacturing
Ken Berger is a world-recognized leader, entrepreneur and visionary in the fields of sound reinforcement, recording, musical instruments and audio and music technology.
Over his 30-plus years of experience in these industries, Ken has founded multiple successful companies, including EAW & Pro Sound Web, as well as holding executive management positions at both public companies (Mackie Designs) and privately held ventures (SIA, N-Tune, Music Sciences, TCGN).